Be Kind Napa founders

Be Kind Napa

Dear Friends,

We are inviting you to join our family for the inaugural Be Kind Napa day on Saturday, July 29, in the town of Yountville.  Be Kind Napa is a project organized by our daughters, Talulah (age 10) and Ruby (age 7).  For the full story, keep reading. For the short version, please look at the attached poster.

The idea for Be Kind sprouted from the mind of our family friend Laurie Phillips of New York City. Phillips became aware of the self-imposed isolation of her fellow New Yorkers and how there was very little interaction happening among them. As a way to break the ice, she made the now iconic “Be Kind” buttons and would wear them while out and about in the city. Anytime someone would compliment her button, she would take it off and gift it to that person. A friendly conversation would start naturally and smiles would ensue. The buttons would then be paid forward by their new owners and are now found all over New York and the surrounding areas.

On a recent trip to New York to visit Laurie, Talulah and Ruby were really impressed by these friendly interactions, so they decided to spread kindness in Napa Valley and ordered the same Be Kind buttons. They now wear Be Kind buttons everywhere they go and give them to those that comment on them. People all over Napa are wearing the Be Kind buttons and spreading kindness!

Be Kind Napa starts with a Kindness Walk in Yountville. Walkers are encouraged to begin gathering at Veterans Park at 9:30am where they will be provided a Be Kind button to wear along the walk. The Be Kind Walk begins promptly at 10:30am. The route goes through the town of Yountville, culminating with a Be Kind Celebration at the Napa Valley Museum with ice cream from Three Twins, cookies provided by local favorite, Annie the Baker, and family friendly activities.

Be Kind Napa is a kid driven and kid led event that brings people together to spread and celebrate kindness. Be Kind Napa is not a protest or political or religious in nature. There will be no megaphones, just people walking, wearing their buttons and holding signs that read “Be Kind.” For those who are interested, there will be a poster making party on Thursday, July 27th at 6pm at Judd’s Hill winery.

For more information, please visit, or Facebook @bekindnapa.  A poster for the event is also attached to this email. Please pass it on to everyone you know and encourage them to come spread kindness in Napa with us!

We look forward to spreading kindness with you on July 29th!

Be Kind,

Holly and Judd Finkelstein

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